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This web site cryptologyrooms.co.uk states the following, "Interactive Puzzle-Solving Escape the Room Games." We noticed that the webpage also stated " Great for things to do in Nottingham and Barnsley." It also said " A New Fun Activity Suitable For All. Great for things to do, use your brains not brawn. Cryptology is not about academic intelligence, its about being able to solve problems, riddles, and puzzles using teamwork and ingenuity. Our rooms are designed to be immersive and to use your skills in a variety of ways. Your theme will give you an idea, but more certainly meets the eye! More Information FAQ." The header had escape as the highest ranking optimized keyword. It is followed by locked, puzzle, and riddle which isn't as ranked as highly as escape. The next words cryptologyrooms.co.uk used was robin hood. crystal maze was included but will not be understood by web crawlers.